Sam.ai pricing

Billed monthly · cancel anytime

Agent SamIdeal ClientsAgent Sam is your AI prospecting agent: it drafts outreach in your voice and you approve every send. Ideal Clients are the decision-makers who fit the clients you serve best.

Prospecting Agent

Agent Sam finds your ideal clients and drafts the outreach. Nothing goes out until you approve it.

$195per month
Billed monthly · cancel anytime
Contacts, every monthAll three rows count contacts, refreshed every month. Ideal client contacts: decision-makers who match your ideal client persona. Warmed up by Agent Sam: about 1 in 5 of them, warmed up for a conversation. In-market contacts come with In-Market Agent.
up to500Ideal client contactsevery month
up to100Warmed up by Agent SamAbout 1 in 5 of your ideal client contacts each month. Agent Sam reaches out in your voice, with your approval, and warms them up for a conversation.for a conversation, every month
No in-market datanot in this packagesee In-Market Agent

Every month, Agent Sam warms up about 1 in 5 of your ideal clients for a conversation.

In-market contacts come with In-Market Agent.

One campaign, every channel

EmailLinkedInYour calls

Agent Sam runs your prospecting Playbook on email and LinkedIn, in your voice, with your approval. Inbound replies, warm intros, and a ready-to-call list, with zero data entry.

Your monthadjust any of these
Contacts unlockedDecision-makers whose verified email and phone Sam unlocks for you each month, with research on each one. On In-Market Agent, each extra market adds 400 more.each month
500
Messages deliveredThe most emails and LinkedIn messages Agent Sam can send for you in a month. You approve every one.each month
2,000
Dialer minutesMinutes of calls you make from Sam’s built-in dialer that Sam turns into notes, summaries, and next steps.transcribed, each month
250
CRM capacityHow many contacts you can keep in Sam’s built-in CRM, including any you import from Salesforce, HubSpot, Pipedrive, Dynamics, or Zoho.contacts you can import
5,000
UsersPeople on your account, each with their own login. Every user works from the same Playbook.built for one producer; teams fit the office plan
1
New contacts reachedThe most new people Agent Sam can start a conversation with in a month. Follow-ups to people already in a conversation are not counted again.each month
Up to 650
PlaybooksYour instructions for Agent Sam: who you serve, what you offer, how you sound, and how often to follow up. Use more than one for different services or audiences.
1
Included
Your approval on every send
✓
Call-ready list, CRM, dialerA short list of who to call and why, a built-in CRM to track every conversation, and a one-click dialer in your browser.
✓
Signal alerts on your listsSam watches the companies already on your lists and tells you when something changes there, like a new leader, new funding, or a hiring push.
✓

More add-ons from your account, like webinar marketing.

Bonus featuresincluded
  • Email marketingNewsletters and announcements to your whole list, separate from one-to-one outreach.
  • Intro generatorFinds a shared connection and drafts the introduction request for you to edit and send.
  • Contextual contentDrafts messages and posts tied to what is happening at each company, so every touch has a real reason.
  • Calendar and schedulingA booking link and calendar sync, so a reply turns into a meeting without the back-and-forth.
  • Call intelligenceNotes, summaries, and next steps from your calls, made from the transcripts.
  • Voice-conversational CRMTalk to your CRM. Ask who to call next, log a note, or update a deal by voice.
Sign up
Billed monthly · cancel anytime

Or start with a free account

Most popular

Agent SamIdeal ClientsIn-MarketEverything in Prospecting Agent, plus in-market data: the companies most likely in the market for your service right now, and why. Turn Agent Sam off anytime and send the lists to your own CRM.

In-Market Agent

See who is most likely in-market, and why. Agent Sam drafts the outreach for your approval, or send the list to your CRM.

$495per month
Billed monthly · cancel anytime

Go annual and your in-market companies are not shared with your competitors.

Contacts, every monthAll three rows count contacts, refreshed every month. Ideal client contacts: decision-makers who match your ideal client persona. Warmed up by Agent Sam: about 1 in 5 of them, warmed up for a conversation. In-market contacts: decision-makers at companies most likely in-market right now. These are maximums, not guarantees: some months fewer companies are in-market.
up to1,000Ideal client contactsevery month
up to200Warmed up by Agent SamAbout 1 in 5 of your ideal client contacts each month. Agent Sam reaches out in your voice, with your approval, and warms them up for a conversation.for a conversation, every month
up to30In-marketcontacts every monthat up to 10 companies

Monthly: shared with others in your market, not reserved for you.

Plus up to 30 in-market contacts, every month: the people most likely ready to talk now.

Maximums. Some months fewer are in-market; Sam never pads a list.

1In-market datawhich companies
MarketsA market is one service in one city or metro, for example office leasing in Manhattan. Add markets to cover more services or cities.one service in one city
1
Market scansHow often Sam looks for companies that have newly become in-market. In-Market Agent scans weekly. Scale Enterprise scans daily.how often Sam looks for newly in-market companies
Weekly
2ICP datawho to reach
Contacts unlockedDecision-makers whose verified email and phone Sam unlocks for you each month, with research on each one. On In-Market Agent, each extra market adds 400 more.each month, +400 for each extra market
1,000
Deep researchBackground on each company and decision-maker: recent news, moves, and talking points to open with.
✓
A warm way inShared connections who can introduce you, found from your network and your inbox.
✓
3Agent Sam

One campaign, every channel

EmailLinkedInYour calls

Agent Sam drafts every email and LinkedIn message in your voice and lines up who to call. You approve every send and make every call.

UsersPeople on your account, each with their own login. Every user works from the same Playbook.built for offices and teams
2
Messages deliveredThe most emails and LinkedIn messages Agent Sam can send for you in a month. You approve every one.each month
10,000
Dialer minutesMinutes of calls you make from Sam’s built-in dialer that Sam turns into notes, summaries, and next steps.transcribed, each month
1,000
CRM capacityHow many contacts you can keep in Sam’s built-in CRM, including any you import from Salesforce, HubSpot, Pipedrive, Dynamics, or Zoho.contacts you can import
10,000
New contacts reachedThe most new people Agent Sam can start a conversation with in a month. Follow-ups to people already in a conversation are not counted again.each month
Up to 1,600
PlaybooksYour instructions for Agent Sam: who you serve, what you offer, how you sound, and how often to follow up. Use more than one for different services or audiences.
Up to 3
Your approval on every send
✓
Call-ready list, CRM, dialerA short list of who to call and why, a built-in CRM to track every conversation, and a one-click dialer in your browser.
✓
Bonus featuresincluded
  • Email marketingNewsletters and announcements to your whole list, separate from one-to-one outreach.
  • Roundtables and eventsHost small roundtables and events for prospects. Sam handles the invites, reminders, and follow-ups.
  • Intro generatorFinds a shared connection and drafts the introduction request for you to edit and send.
  • Contextual contentDrafts messages and posts tied to what is happening at each company, so every touch has a real reason.
  • Calendar and schedulingA booking link and calendar sync, so a reply turns into a meeting without the back-and-forth.
  • Call intelligenceNotes, summaries, and next steps from your calls, made from the transcripts.
  • Voice-conversational CRMTalk to your CRM. Ask who to call next, log a note, or update a deal by voice.
  • Team reportingOne view of every user’s outreach, replies, and pipeline.
Sign up
Billed monthly · cancel anytime

Or start with a free account

Agent SamIn-Market, every dayScale Enterprise is for regional and national brands: every market you cover, scanned every day, with the decision-makers to reach.

Scale Enterprise

Every market you cover, scanned every day.

For regional and national brands

Let’s talk
Priced for your markets, your offices, and your team
Scans dailyIn-Market Agent scans your market every week. Scale Enterprise scans every day, so you hear about new in-market companies sooner.
Everything in In-Market Agent, plus
MarketsA market is one service in one city or metro, for example office leasing in Manhattan. Add markets to cover more services or cities.
Regional or national
In-market companiesCompanies that are most likely in the market for your service right now, with the reasons Sam sees. Sized to the markets you cover.
Sized to your markets
Advanced analyticsDeeper reporting on your markets, outreach, and pipeline, with views you can shape to your business.
✓
Trending topics in your marketsWhat decision-makers in your markets are talking about, so your outreach speaks to it.
✓
Enterprise security and SSOSingle sign-on through your company’s identity provider, plus admin controls over who sees what.
✓
Nodes for each officeEach office gets its own space, markets, and lists, while headquarters sees everything.
✓
Roll-up reportingResults from every office and every rep, rolled up into one report.
✓
Invoiced billingPay by invoice instead of signing up online.
✓
Dedicated account manager
✓

Agency or reseller? Same conversation.

Book a conversation

By signing up, you agree to our Terms of Service and Plan Terms. In-market results are estimates of likelihood, not guarantees.

  • You stay in control
  • You set the preferences
  • You edit any draft
  • You approve every send
  • You take the meetings

ROI calculator

Five quick questions. About a minute.

ROI calculator

Frequently asked questions

Which plan is for me?

If you work on your own and prospect a list of ideal clients, start with Prospecting Agent. If you run an office and want to know which companies are most likely in-market in your market, choose In-Market Agent. If you are a regional or national brand and want your markets scanned every day, choose Scale Enterprise.

What if my market has few in-market companies?

The free account shows you the count before you pay. If it is low, Sam will say so and point you to Prospecting Agent, where the agent works your ideal client list instead. You can add in-market data later as the market picks up.

Is in-market the same as intent data?

No. Intent data infers interest from online behavior, like page visits, downloads, and searches. It shows that someone was curious, not that a company is getting ready to buy. In-market looks at what is actually happening: the moves a company is making, and what its key decision-makers are doing and saying. Sam weighs a myriad of these data points with algorithms tuned to your industry, then shows you why each company is most likely in-market, so you can judge for yourself.

What counts as a market, or ICP?

A market is one service in one city, for example tenant representation in Dallas-Fort Worth. Services and cities are interchangeable: four services in one city is four markets, and so is one service in four cities. ICP is your ideal client persona: the people who fit who you sell to.

What counts as a market? One service in one city. Mix them any way you like.

Tenant repLandlord leasingInvestment salesCapital markets

in Dallas

4 services in 1 city = 4 markets

Tenant rep

in Dallas, Austin, Houston, and Denver

1 service in 4 cities = 4 markets

Will I always get the full number?

Not always. Every number is an up to. Sam only counts a company as in-market when the signs are real, so some months there will be fewer, especially in reach out now. Sam never pads the list to hit a number.

Do I control what the agent sends?

Completely. You set the preferences in your Playbook: who you serve, what you offer, how you sound, how often to follow up, and anything to avoid. Every message is drafted for your approval before it reaches a prospect, and you can edit any draft. Sam learns from your edits, so the next draft is closer to your voice. The agent takes no action you haven't approved, and you can pause or stop anything at any time.

Will Agent Sam ever call someone or send something on its own?

No. Agent Sam never makes calls. It gives you a call-ready list and a dialer, and you make every call yourself. It never sends a message you haven't approved, and it never changes your preferences for you.

Can I keep my own CRM and tools?

Yes. On In-Market Agent you can turn Agent Sam off and send your lists straight to the CRM and tools you already use. Sam imports from Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, and Zoho. Or run outreach, calls, and pipeline in Sam.

What do I see in the free trial?

The same free account, whichever plan you have in mind. For 7 days, with no card required, Sam shows you how many companies are in-market for what you sell right now, and in which industries, and recommends the plan that fits. If the count is strong, that is In-Market Agent. If it is low, Sam says so and points you to Prospecting Agent, where the agent works your ideal client list instead. If you don't pick a plan, nothing is ever charged.

Is the price per user?

No. You pay for your agent and your data. Prospecting Agent includes one user; add more for $50 a user per month. In-Market Agent includes two; add more for $25 a user per month. Scale Enterprise is priced with your plan.

What does exclusive in-market data mean?

On an annual plan, the in-market companies Sam delivers to you for a market are not shared with your competitors: Sam will not deliver them to another customer for the same service in the same city. Each market gets no more than 10 in-market companies a month, which is what makes this possible. On a monthly plan, Sam shares in-market companies across customers in the same market and spreads them out, so no one piles on. The details are in our Plan Terms.

Do I have to commit to a year?

No. Month to month is the default, and you can cancel anytime from your account. Annual is billed once for 12 months, costs 17% less, locks your price, and keeps the in-market companies Sam delivers for your markets from being shared with your competitors. Annual plans run to the end of the paid year and don't renew unless you choose.

Can I switch packages later?

Anytime. Moving up a package takes effect immediately and keeps all your data and pipeline.

How do I cancel?

From your account settings, in a few clicks, with no call and no fee. Your package runs to the end of the period, and you can export your data anytime.

Where do the contacts come from, and how good are they?

Our database of 377M+ verified US B2B contacts: decision-makers with email, LinkedIn, company details, and mobile number when available. Nothing to upload, and you never pay twice: anyone revealed in the last 90 days is free to look up again.

Who owns my contacts and pipeline?

You do. Everything you reveal, upload, or build is yours, and you can export it anytime.

Put Sam to work in your market. Free for 7 days.

See the size of your in-market opportunity right now: how many companies, and in which industries. No card required.

Put Sam to work FREE

Regional or national brand? Book a conversation

99.98% Up-time

Always on. Always reliable. Your pipeline never sleeps.

10 Years of Sales AI

Building sales AI since 2016.

All-Covered Support

Real humans, every plan, from day one.