Know who’s in-market.
Before the market does.

Sam.ai scans 377M+ B2B contacts to find who’s most likely in-market for your services. Then Agent Sam finds the best way in.

  1. Your marketindustry-specific analysis
  2. In-market scanHundreds of millions of signals scannedSam reads nuanced signals from hundreds of sources across your market, always on.
  3. Weighted and scoredspecific to your services and industry
  4. The decision-makersand a warm way in
  5. Keep your tools or

Sam learns what converts

Building sales AI since 2016
Trusted by
Featured in
ForbesInc.HuffPostAINews

Focus on building relationships. Let Sam find the right accounts and decision-makers who are in-market for what you sell.

Sam’s proprietary method scans millions of signals from hundreds of sources, across every part of a company, and tells you who to call, and why.

  • 377M+B2B records
  • Millionsof signals a month
  • Hundredsof sources

An example for a commercial real estate broker.

Financial services · 120 to 150 people · Midtown Manhattan

Named to a list of America’s fastest-growing companies

Most likely in-market

We’re going to need more space.

The CEO, quoted publicly this week

And the data backs it up

Headcount

+30%112 to 146 people

12 months agoNow

Open roles in New York

1411 of them in the office

6 months agoNow

Office days a week

2 4Everyone back more often

Last yearMTWTF

NowMTWTF

In-market for

Office space, one of your topics

Decision-makers

CFOCOOHead of workplace

A warm way in

YouA shared connectionThe COO

An example for a business broker or M&A advisor.

HVAC services · 60 to 80 people · Long Island, NY

On a regional list of best-run family businesses

Most likely in-market

We’re building a team that can run this without me.

The founder, in a local business interview this month

And the data backs it up

Headcount

+22%58 to 71 people

12 months agoNow

Leaders on the team

3Up from 1, a year ago

10 months agoNow

Buyers active in the sector

3 of 4Kinds of buyers circling

  • Private equity
  • Strategic acquirers
  • Search funds
  • Family offices

In-market for

Sell-side M&A, one of your topics

Decision-makers

Founder and CEOGeneral managerController

A warm way in

YouTheir CPAThe founder

An example for a staffing and recruiting firm.

Food manufacturing · 400 to 500 people · Central New Jersey

Named one of New Jersey’s top workplaces

Most likely in-market

We need to staff a full second shift by spring.

The VP of operations, quoted publicly this month

And the data backs it up

Open roles

38Up from 6, six months ago

6 months agoNow

Headcount

+18%392 to 462 people

12 months agoNow

Shifts a day

1 2A second shift starts in spring

Last year1st2nd3rd

Now1st2nd3rd

In-market for

Light industrial staffing, one of your topics

Decision-makers

VP of operationsHead of HRPlant manager

A warm way in

YouA former colleagueThe head of HR

An example for an employee benefits broker.

Engineering services · 50 to 60 people · Westchester, NY

Named one of the region’s best places to work

Most likely in-market

We’re taking a fresh look at everything we offer our people.

The new head of HR, quoted publicly this month

And the data backs it up

Headcount

+33%42 to 56 people

12 months agoNow

Open roles

12Up from 3, six months ago

6 months agoNow

Plans likely to be reviewed

3 of 4What a benefits broker should look at

  • Medical
  • Dental and vision
  • Retirement
  • Voluntary

In-market for

Employee benefits, one of your topics

Decision-makers

CEOHead of HRCFO

A warm way in

YouA client of yoursThe head of HR

Illustrative examples. The companies and details are made up. Yours are set in your own market and submarket, wherever you work.

Cold email replies fell about 60% in six years.

From 8.5% in 2019 to 3.43% in 2025. AI made sending nearly free, everyone sent more, and buyers stopped answering. What still gets answered is timing.

Reply rates by approachPublished industry research

Best generic cold email
3 to 5%
Timed to one reason to reach out
15 to 25%
Timed to several reasons, weighed together
25 to 40%
Reported reply rates by approach
Best generic cold email3 to 5%
Timed to one reason to reach out15 to 25%
Timed to several reasons, weighed together25 to 40%

Even the best generic cold email gets a 3 to 5% reply rate. Reach out when there is a real reason, and reply rates run several times higher. When several reasons line up, weighed together, they climb higher still. That is what in-market means: timing you can act on.

See the full research

Published industry research, not Sam results.

Stop spraying the whole city. Reach who is in-market.

Spray and pray

One cold email, sprayed at the whole city. People run.

In-market

An email, a warm introduction, a LinkedIn message, or a call. Only to people who fit your ideal client persona (ICP) at in-market companies.

in-marketadjective

Said of a company that is most likely in the market for your services, because of what is actually happening there: the moves it is making, and what its key decision-makers are doing and saying. A myriad of data points, weighed together by algorithms tuned to your industry. So the timing to reach out is real.

Not the same as intent data

Who browsed?

Intent data infers interest from online behavior: page visits, content downloads, search topics. It shows that someone was curious, often one anonymous visitor, and it reads the same way in every industry.

In-market

What is actually happening?

In-market looks at the company itself: the moves it is making, and what its key decision-makers are doing and saying. It is weighed for your industry, because what signals an office move is not what signals a hiring push.

Why “most likely”? No one can read a buyer’s mind. What Sam can do is show you why, so you can judge every call for yourself.

Keep your tools. Or run your GTM/Sales Playbook on Sam.

Your tools + Sam

Keep paying for these. Sam feeds them.

  • Contact dataZoomInfo · Apollo · Lusha
  • Email sequencesOutreach · Salesloft · Instantly
  • Dialer & call notesAircall · Gong · Fireflies
  • CRM & pipelineHubSpot · Pipedrive · Zoho
  • AI SDRNew AI agent startups

All on Sam

One system, end to end. You approve every send.

Finds your in-market decision-makers

  • In-market scan
  • 377M+ contacts
  • Deep research
  • Enrichment and lookups
  • Warm intros
  • Call-ready list

Runs your GTM/Sales Playbook

  • Your Playbook
  • Email + LinkedIn outreach
  • Follow-up automation
  • Dialer + call intelligence
  • CRM and pipeline
  • Inbox-placed deliverability
See plans and pricing
71%of prospecting handled
4×faster to a warm conversation
1login instead of five

Questions we hear.

“Isn’t this what my contact database already does?”
No. A contact database tells you who exists and how to reach them. Sam tells you which companies are most likely in-market for your services right now, and why, with a warm way in. Keep your database if you like it. Sam tells you who to call from it.
“Isn’t this just job postings?”
No. A posting is one sign, and every agency sees it the day it goes up. Sam weighs many signs at the company and from its leaders, so you see the need building, and why, with a warm way in.
“Do my competitors see the same companies?”
On an annual plan, your in-market companies are not shared with your competitors. On a monthly plan, they can be shared with others in your market.
“What will I see in the free trial?”
How many companies are in-market for what you sell right now, and in which industries. Pick a package and Sam shows you who they are and the decision-makers to reach.
“Can’t I already do this with the AI tools I have?”
You can ask a chatbot about one company at a time. Finding who is in-market means watching your whole market around the clock, matching each change to the right decision-makers, and following up across channels. That is a full-time job. Sam does it for you, and you approve what goes out.

Put Sam to work in your market.
Free for 7 days.

Put Sam to work FREEOr calculate your ROI
No card required for the free trial.

Featured in

"If you've never experienced an AI-powered technology stack, I highly recommend that you request a SAM.AI demo and see it for yourself."

Larry Myler

"Not only can you harness an untapped wealth of contact information, but AI goes beyond the data and delivers actual insights."

Molly Reynolds

"Those who take advantage of AI-based platforms such as SAM will spend a lot less time learning how to use software."

Chirag Kulkarni

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