Know who’s in-market.
Before the market does.

Sam.ai weighs millions of data points across platforms, tuned to your industry, to find who’s most likely in-market for your services among 377M+ B2B contacts. Send them to your CRM, or let Agent Sam run your Sales/go-to-market (GTM) Playbook and get real replies, warm intros, and call-ready leads.

  1. Your marketindustry-specific analysis
  2. In-market scan400M+ recordsSam reads many small signs across your market, always on.
  3. The decision-makerwith a warm way in
  4. Reports to youwho to call, and why
  5. Hand off to your CRM or

Sam learns what converts

Building sales AI since 2016
Trusted by
Featured in
ForbesInc.HuffPostAINews

Stop spraying the whole city. Reach who is in-market.

Spray and pray

One cold email, sprayed at the whole city. People run.

In-market

An email, a warm introduction, a LinkedIn message, or a call. Only to people who fit your ideal client persona (ICP) at in-market companies.

Cold email replies fell about 60% in six years.

From 8.5% in 2019 to 3.43% in 2025. AI made sending nearly free, everyone sent more, and buyers stopped answering. What still gets answered is timing.

Sources: Backlinko, 12 million outreach emails (2019) and Instantly, Cold Email Benchmark Report (2025 data).

Reply rates by approachPublished industry research

Best generic cold email
3 to 5%
Timed to one reason to reach out
15 to 25%
Timed to several reasons, weighed together
25 to 40%
Reported reply rates by approach
Best generic cold email3 to 5%
Timed to one reason to reach out15 to 25%
Timed to several reasons, weighed together25 to 40%

Even the best generic cold email gets a 3 to 5% reply rate. Reach out when there is a real reason, and reply rates run several times higher. When several reasons line up, weighed together, they climb higher still. That is what in-market means: timing you can act on.

See the full research

Published industry research, not Sam results. Ranges are vendor-reported and directional.

in-marketadjective

Said of a company that is most likely in the market for your services, because of what is actually happening there: the moves it is making, and what its key decision-makers are doing and saying. A myriad of data points, weighed together by algorithms tuned to your industry. So the timing to reach out is real.

Not the same as intent data

Who browsed?

Intent data infers interest from online behavior: page visits, content downloads, search topics. It shows that someone was curious, often one anonymous visitor, and it reads the same way in every industry.

In-market

What is actually happening?

In-market looks at the company itself: the moves it is making, and what its key decision-makers are doing and saying. It is weighed for your industry, because what signals an office move is not what signals a hiring push.

Why “most likely”? No one can read a buyer’s mind. What Sam can do is show you why, so you can judge every call for yourself.

Sample result

What Sam hands you

Pick your industry. These are illustrative examples: the companies and details are made up.

An example for a commercial real estate broker.

Financial services · 120 to 150 people · Midtown Manhattan

Listed on the Inc. 500 fastest-growing women-led companies

Most likely in-market

We’re going to need more space.

The CEO, quoted publicly this week

And the data backs it up

Headcount

+30%112 to 146 people

12 months agoNow

Open roles in New York

1411 of them in the office

6 months agoNow

Office days a week

2 4Everyone back more often

Last yearMTWTF

NowMTWTF

Offices and locations

3 offices 2 statesUp from one office a year ago

New JerseyQueensBrooklynHudson River123
  • 1

    Midtown ManhattanHeadquarters · about 120 people

  • 2

    Lower ManhattanFrom the acquisition · about 15 people

  • 3

    Jersey City, NJOpened 7 months ago · about 11 people

The last 12 months

  1. Acquired a smaller firm across town
  2. Opened a second office in another state
  3. A new COO joined, from a firm that just consolidated its offices
  4. Closed a growth funding round
  5. The head of workplace is asking peers about layouts for a bigger team
  6. The CEO: “We’re going to need more space.”

In-market for

Office space, one of your topics

Decision-makers

CFOCOOHead of workplace

A warm way in

YouA shared connectionThe COO

Your move

Reach out now about their space plans, through the introduction.

Technology · 40 to 60 people · Hoboken

58

Run awarenessWatching for office space

3 signs so far

  • Hiring in the city
  • A new head of operations
  • More office days

Some of the picture is there. Not enough to call yet.

Your move

Sam adds them to your awareness campaign, so you are the one they know when the time comes.

Professional services · 80 to 100 people · Brooklyn

21

ICP fitFits your ideal client persona

Fits on

  • Industry
  • Size
  • Location

Nothing says they are in the market yet.

Your move

Keep warm. Sam moves them up the moment they are in-market.

An example for a commercial insurance and benefits broker.

Logistics and distribution · 180 to 220 people · Long Island, NY

Ranked among Long Island’s fastest-growing private companies

Most likely in-market

We’re opening a second warehouse and doubling the fleet this year.

The CEO, in a local business interview this month

And the data backs it up

Headcount

+37%148 to 203 people

12 months agoNow

Fleet vehicles

41Up from 22 a year ago

12 months agoNow

Coverage likely to change

4 of 5Lines a broker should review

  • Property
  • Commercial auto
  • Workers’ comp
  • Employee benefits
  • Cyber

What needs covering

More to insure more people to coverLast year compared with now

Locationsa second warehouse

Last year1

Now2

Vehiclesfleet nearly doubled

Last year22

Now41

Employeesbenefits-eligible staff up

Last year148

Now203

The last 12 months

  1. Won a multi-year contract with a regional grocery chain
  2. A new CFO joined from a larger distributor
  3. Signed for a second warehouse
  4. Posted for its first benefits manager
  5. Added 9 trucks to the fleet
  6. The CEO: “We’re opening a second warehouse and doubling the fleet.”

In-market for

Commercial property and casualty and employee benefits, two of your topics

Decision-makers

CFOHead of HRCOO

A warm way in

YouA client of yoursThe CFO

Your move

Reach out now, before they shop their coverage, through the introduction.

Construction · 60 to 80 people · Queens

61

Run awarenessWatching for a benefits plan

3 signs so far

  • Hiring field crews
  • A new HR lead
  • New public contracts

Some of the picture is there. Not enough to call yet.

Your move

Sam adds them to your awareness campaign, so you are the one they know when the time comes.

Healthcare practice · 40 to 60 people · Nassau County

18

ICP fitFits your ideal client persona

Fits on

  • Industry
  • Size
  • Location

Nothing says they are in the market yet.

Your move

Keep warm. Sam moves them up the moment they are in-market.

An example for a staffing and recruiting firm.

Food manufacturing · 400 to 500 people · Central New Jersey

Named one of New Jersey’s top workplaces

Most likely in-market

We need to staff a full second shift by spring.

The VP of operations, quoted publicly this month

And the data backs it up

Open roles

38Up from 6, six months ago

6 months agoNow

Headcount

+18%392 to 462 people

12 months agoNow

Shifts a day

1 2A second shift starts in spring

Last year1st2nd3rd

Now1st2nd3rd

Hiring that outpaces HR

38 openings 2 recruitersAbout 19 openings for each in-house recruiter

  • 1

    Line workers22 open roles · day and second shift

  • 2

    Warehouse and forklift11 open roles

  • 3

    Maintenance5 open roles

The last 12 months

  1. Won a supply contract with a national retailer
  2. A new plant manager joined
  3. Open roles passed 15
  4. Posted for second-shift supervisors
  5. Open roles reached 38, with two recruiters on staff
  6. The VP of operations: “We need to staff a full second shift by spring.”

In-market for

Light industrial staffing, one of your topics

Decision-makers

VP of operationsHead of HRPlant manager

A warm way in

YouA former colleagueThe head of HR

Your move

Reach out now about the second shift, through the introduction.

Distribution · 150 to 200 people · Edison, NJ

55

Run awarenessWatching for warehouse staffing

3 signs so far

  • A new facility planned
  • Seasonal hiring posts
  • A new operations lead

Some of the picture is there. Not enough to call yet.

Your move

Sam adds them to your awareness campaign, so you are the one they know when the time comes.

Packaging · 100 to 140 people · the Bronx

24

ICP fitFits your ideal client persona

Fits on

  • Industry
  • Size
  • Location

Nothing says they are in the market yet.

Your move

Keep warm. Sam moves them up the moment they are in-market.

See who is most likely in-market in your market, and why.

Put Sam to work FREEOr calculate your ROI
Free for 14 days · No card required

Built for three industries we know deeply.

Pick yours to see who Sam points you to.

Commercial real estate

The best time to reach an owner, CFO, or head of real estate is when something has just changed. Sam tells you who is most likely in-market in your submarket, why, and a warm way in.

Put Sam to workMore for commercial real estate
  1. Something changes Example

    A tenant in your submarket opens a second office and starts hiring.

    What Sam weighs in commercial real estate
    • Headcount growth
    • New locations
    • Leadership changes
    • Funding and acquisitions
    • Office-day policies
    • What executives say about space

    Many small signs, weighed together. One alone is never enough.

  2. Sam points you to

    CFOs, COOs, and heads of real estate

  3. Your move

    Be the broker they know when the requirement opens.

Relationship-centric B2B companies

Sell to other businesses through relationships? Sam works the same way: who is most likely in-market, why, and a warm way in.

See how it works

Featured in

"If you've never experienced an AI-powered technology stack, I highly recommend that you request a SAM.AI demo and see it for yourself."

Larry Myler

"Not only can you harness an untapped wealth of contact information, but AI goes beyond the data and delivers actual insights."

Molly Reynolds

"Those who take advantage of AI-based platforms such as SAM will spend a lot less time learning how to use software."

Chirag Kulkarni

Keep your tools. Or run your whole Playbook on Sam.

Either way, Sam finds your in-market decision-makers first.

1Ideal client data2In-market data3Agent Sam

Hand off to your CRM

Sam finds your in-market decision-makers. You act in the tools you already use.

  • Contact dataZoomInfo · Apollo · Lusha
  • Email sequencesOutreach · Salesloft · Instantly
  • Dialer & call notesAircall · Gong · Fireflies
  • CRM & pipelineHubSpot · Pipedrive · Zoho
  • AI SDRNew AI agent startups
Sam addsYour in-market decision-makers, and who to call

Or run your GTM/Sales Playbook on Sam

Agent Sam finds your in-market decision-makers, drafts the outreach, follows up, and keeps your pipeline. You approve and take the calls.

Finds your in-market decision-makers

  • In-market scan
  • 377M+ contacts
  • Deep research
  • Enrichment and lookups
  • Warm intros
  • Call-ready list

Runs your GTM/Sales Playbook

  • Your Playbook
  • Email + LinkedIn outreach
  • Follow-up automation
  • Dialer + call intelligence
  • CRM and pipeline
  • Inbox-placed deliverability
Put Sam to workSee plans
71%of prospecting handledAgent Sam finds, drafts, follows up, and flags who’s ready. You approve and take the calls.
4×faster to a warm conversationCold list to real reply with no copy-pasting between tools.
1login instead of fiveEverything connected. Keep your CRM if you love it. We import from Salesforce, HubSpot, Pipedrive, Dynamics, and Zoho.
Put Sam to work FREESee the size of your in-market opportunity right now · No card requiredOr calculate your ROI

Questions we hear.

“Is in-market the same as intent data?”
No. Intent data infers interest from online behavior, like page visits, downloads, and searches. It shows that someone was curious, not that a company is getting ready to buy. In-market looks at what is actually happening: the moves a company is making, and what its key decision-makers are doing and saying. Sam weighs a myriad of these data points with algorithms tuned to your industry, then shows you why each company is most likely in-market, so you can judge for yourself.
“What will I see in the free trial?”
How many companies are in-market for what you sell right now, and in which industries. Pick a package and Sam shows you who they are and the decision-makers to reach.
“Can’t I already do this with the AI tools I have?”
You can ask a chatbot about one company at a time. Finding who is in-market means watching your whole market around the clock, matching each change to the right decision-makers, and following up across channels. That is a full-time job. Sam does it for you, and you approve what goes out.
“We already have a system.”
Keep it. This feeds it. Your system stores contacts. Sam tells you which ones to call this week.
“We tried an AI SDR. It did not work.”
Those send more. This sends less: only when something has changed for the prospect, and only with your approval.
“Can I use Sam for everything, sales and marketing?”
Yes. Some clients plug Sam into the tools they already use. Others run their whole GTM/Sales Playbook on Sam, from in-market data to outreach, awareness campaigns, and pipeline, and save thousands a year on separate tools.
R&D since 2016

Ten years of AI research behind every find and every send.

The work that finds your in-market decision-makers and runs your GTM/Sales Playbook started in 2016: proprietary NLP and NLU models, relationship intelligence, and agentic automation.

2016R&D began
74,880+hours of R&D, training & testing
377M+verified contacts
3branches of AI in one platform
  1. 2016The beginning

    Relationships are the real data problem

    Most CRMs store contacts. None of them understand relationships. We set out to build AI that understands the depth, quality, and potential of a business relationship, not just the last touchpoint.

    Relationship science
  2. 2017NLP / NLU R&D begins

    Our first natural language models

    We start training NLP and NLU models from the ground up, on proprietary data generated by our own business applications. Real conversations, real outcomes, from day one.

    NLPNLU
  3. 201974,880+ hours later

    SAM HQ goes live

    The industry’s first voice-activated conversational AI for sales and marketing ships, built for relationship-driven businesses. Not a demo. Production-ready, at scale.

    Voice AIProduction
  4. 2020Breakthrough concepts

    Unified Holistic Data & Nuanced Intelligence

    Two proprietary frameworks: one contextual view across every disconnected data source, and insights many levels deeper than sort, search, and filter.

    UHDNuanced Intelligence
  5. 2022Agentic AI at scale

    The platform becomes autonomous

    Sam evolves from an assistant into an agent that finds prospects, drafts outreach, handles replies, books meetings, and updates the CRM, years before “agentic AI” became a trend.

    Autonomous agents
  6. 2023Platform foundation

    Enterprise-grade infrastructure

    Market signals, contact verification, and campaign management come together as one foundation, making autonomous prospecting possible at enterprise scale.

    Market signalsVerification
  7. 2024Multi-channel orchestration

    Email, LinkedIn, and phone in one system

    Coordinated sequences that adapt timing and messaging to engagement signals. Each channel reinforces the others instead of working in silos.

    EmailLinkedInPhone
  8. 2025Relationship Intelligence

    Warm paths, not cold outreach

    Network mapping and affinity signals surface shared connections and contextual relevance, so Sam knows not just who to contact, but how to earn their attention.

    Network mappingAffinity
  9. 2026Today

    Sam.ai 360°

    Ten years of compounding research in one platform: agentic AI, conversational intelligence, affinity personalization, relationship CRM, and multi-channel automation on one unified data model.

    Three AI branchesAward-winning
Explore the full innovation story →Read the white paper →

Put Sam to work in your market.
Free for 14 days.

See the size of your in-market opportunity right now: how many companies, and in which industries.

Put Sam to work FREEOr calculate your ROI
No card required for the free trial.

99.98% Up-time

Always on. Always reliable. Your pipeline never sleeps.

10 Years of Sales AI

Building sales AI since 2016.

All-Covered Support

Real humans, every plan, from day one.