Is in-market the same as intent data?

No. Intent data infers interest from online behavior, like page visits, downloads, and searches. It shows that someone was curious, not that a company is getting ready to buy. In-market looks at what is actually happening: the moves a company is making, and what its key decision-makers are doing and saying. Sam weighs a myriad of these data points with algorithms tuned to your industry, then shows you why each company is most likely in-market, so you can judge for yourself.

Know who’s in-market.
Before the market does.

Sam.ai scans 377M+ B2B contacts to find who’s most likely in-market for your services. Then Agent Sam finds the best way in.

Four relationship-driven markets, each with its own in-market signals and its own playbook.

Commercial real estateWho needs space nextBusiness brokerage and M&AOwners ready for a dealStaffing and recruitingWho’s hiring in a hurryEmployee benefitsWho’s rethinking benefits

Building sales AI since 2016

Trusted by

Featured in

ForbesInc.HuffPostAINews

Focus on building relationships. Let Sam find the right accounts and decision-makers who are in-market for what you sell.

Sam’s proprietary method scans millions of signals from hundreds of sources, across every part of a company, and tells you who to call, and why.

377M+B2B records
Millionsof signals a month
Hundredsof sources

An example for a commercial real estate broker.

Financial services · 120 to 150 people · Midtown Manhattan

Named to a list of America’s fastest-growing companies

Most likely in-market

We’re going to need more space.

The CEO, quoted publicly this week

And the data backs it up

Headcount

+30%112 to 146 people

12 months agoNow

Open roles in New York

1411 of them in the office

6 months agoNow

Office days a week

2 4Everyone back more often

Last yearMTWTF

NowMTWTF

In-market for

Office space, one of your topics

Decision-makers

CFOCOOHead of workplace

A warm way in

YouA shared connectionThe COO

An example for a business broker or M&A advisor.

HVAC services · 60 to 80 people · Long Island, NY

On a regional list of best-run family businesses

Most likely in-market

We’re building a team that can run this without me.

The founder, in a local business interview this month

And the data backs it up

Headcount

+22%58 to 71 people

12 months agoNow

Leaders on the team

3Up from 1, a year ago

10 months agoNow

Buyers active in the sector

3 of 4Kinds of buyers circling

Private equity
Strategic acquirers
Search funds
Family offices

In-market for

Sell-side M&A, one of your topics

Decision-makers

Founder and CEOGeneral managerController

A warm way in

YouTheir CPAThe founder

An example for a staffing and recruiting firm.

Food manufacturing · 400 to 500 people · Central New Jersey

Named one of New Jersey’s top workplaces

Most likely in-market

We need to staff a full second shift by spring.

The VP of operations, quoted publicly this month

And the data backs it up

Open roles

38Up from 6, six months ago

6 months agoNow

Headcount

+18%392 to 462 people

12 months agoNow

Shifts a day

1 2A second shift starts in spring

Last year1st2nd3rd

Now1st2nd3rd

In-market for

Light industrial staffing, one of your topics

Decision-makers

VP of operationsHead of HRPlant manager

A warm way in

YouA former colleagueThe head of HR

An example for an employee benefits broker.

Engineering services · 50 to 60 people · Westchester, NY

Named one of the region’s best places to work

Most likely in-market

We’re taking a fresh look at everything we offer our people.

The new head of HR, quoted publicly this month

And the data backs it up

Headcount

+33%42 to 56 people

12 months agoNow

Open roles

12Up from 3, six months ago

6 months agoNow

Plans likely to be reviewed

3 of 4What a benefits broker should look at

Medical
Dental and vision
Retirement
Voluntary

In-market for

Employee benefits, one of your topics

Decision-makers

CEOHead of HRCFO

A warm way in

YouA client of yoursThe head of HR

Illustrative examples. The companies and details are made up. Yours are set in your own market and submarket, wherever you work.

Cold email replies fell about 60% in six years.

From 8.5% in 2019 to 3.43% in 2025. AI made sending nearly free, everyone sent more, and buyers stopped answering. What still gets answered is timing.

Reply rates by approachPublished industry research

Best generic cold email

3 to 5%

Timed to one reason to reach out

15 to 25%

Timed to several reasons, weighed together

25 to 40%

Reported reply rates by approach
Best generic cold email	3 to 5%
Timed to one reason to reach out	15 to 25%
Timed to several reasons, weighed together	25 to 40%

Even the best generic cold email gets a 3 to 5% reply rate. Reach out when there is a real reason, and reply rates run several times higher. When several reasons line up, weighed together, they climb higher still. That is what in-market means: timing you can act on.

See the full research

Published industry research, not Sam results.

Stop spraying the whole city. Reach who is in-market.

Spray and pray

One cold email, sprayed at the whole city. People run.

In-market

An email, a warm introduction, a LinkedIn message, or a call. Only to people who fit your ideal client persona (ICP) at in-market companies.

in-marketadjective

Said of a company that is most likely in the market for your services, because of what is actually happening there: the moves it is making, and what its key decision-makers are doing and saying. A myriad of data points, weighed together by algorithms tuned to your industry. So the timing to reach out is real.

Not the same as intent data

Who browsed?

Intent data infers interest from online behavior: page visits, content downloads, search topics. It shows that someone was curious, often one anonymous visitor, and it reads the same way in every industry.

In-market

What is actually happening?

In-market looks at the company itself: the moves it is making, and what its key decision-makers are doing and saying. It is weighed for your industry, because what signals an office move is not what signals a hiring push.

Why “most likely”? No one can read a buyer’s mind. What Sam can do is show you why, so you can judge every call for yourself.

Your whole marketwatched around the clock

Read as one picturemany small signs, weighed together

Prioritized for youthe few most likely in-market

Keep your tools. Or run your GTM/Sales Playbook on Sam.

Your tools + Sam

Keep paying for these. Sam feeds them.

Contact dataZoomInfo · Apollo · Lusha
Email sequencesOutreach · Salesloft · Instantly
Dialer & call notesAircall · Gong · Fireflies
CRM & pipelineHubSpot · Pipedrive · Zoho
AI SDRNew AI agent startups

All on Sam

One system, end to end. You approve every send.

Finds your in-market decision-makers

In-market scan
377M+ contacts
Deep research
Enrichment and lookups
Warm intros
Call-ready list

Runs your GTM/Sales Playbook

Your Playbook
Email + LinkedIn outreach
Follow-up automation
Dialer + call intelligence
CRM and pipeline
Inbox-placed deliverability

See plans and pricing

71%of prospecting handled

4×faster to a warm conversation

1login instead of five

Questions we hear.

“Isn’t this what my contact database already does?”

No. A contact database tells you who exists and how to reach them. Sam tells you which companies are most likely in-market for your services right now, and why, with a warm way in. Keep your database if you like it. Sam tells you who to call from it.

“Isn’t this just job postings?”

No. A posting is one sign, and every agency sees it the day it goes up. Sam weighs many signs at the company and from its leaders, so you see the need building, and why, with a warm way in.

“Where does the in-market data come from?”

From exclusive data sets: private and proprietary data, hundreds of sources read around the clock, and AI trained for your industry. We do not disclose the sources, and you will not find the results in any contact database.

“What will I see in the free trial?”

How many companies are in-market for what you sell right now, and in which industries. Pick a package and Sam shows you who they are and the decision-makers to reach.

“Can’t I already do this with the AI tools I have?”

You can ask a chatbot about one company at a time. Finding who is in-market means watching your whole market around the clock, matching each change to the right decision-makers, and following up across channels. That is a full-time job. Sam does it for you, and you approve what goes out.

Put Sam to work in your market.
Free for 7 days.

Put Sam to work FREE Or calculate your ROI

No card required for the free trial.

Know who’s in-market.
Before the market does.

Focus on building relationships. Let Sam find the right accounts and decision-makers who are in-market for what you sell.

Cold email replies fell about 60% in six years.

Stop spraying the whole city. Reach who is in-market.

Keep your tools. Or run your GTM/Sales Playbook on Sam.

Your tools + Sam

All on Sam

Questions we hear.

Put Sam to work in your market.
Free for 7 days.

99.98% uptime

Real human support

Who’s most likely in-market.

Your market, scanned.

Many signs, read at once.

Weighed for your industry.

Most likely in-market, and why.

Not who browsed. What’s happening.

Now, Agent Sam.

Meet Agent Sam.

First, it studies.

Then it positions you.

It learns what converts.

It brings them to you.

Your tools, or all in Sam.

Know who’s in-market.Before the market does.

Focus on building relationships. Let Sam find the right accounts and decision-makers who are in-market for what you sell.

Cold email replies fell about 60% in six years.

Stop spraying the whole city. Reach who is in-market.

Keep your tools. Or run your GTM/Sales Playbook on Sam.

Your tools + Sam

All on Sam

Questions we hear.

Put Sam to work in your market.Free for 7 days.

99.98% uptime

Real human support

Know who’s in-market.
Before the market does.

Put Sam to work in your market.
Free for 7 days.