95Likely in-market score
“We’re going to need more space.”
The CEO, said publicly this week.
- Team grew about 30% this year
- Hiring across three departments
- Ranked among the fastest growing
- Plus 8 more signs, yours to see
Know who’s in-market.
Before the market does.
See who’s most likely in-market for your services this week, and why, so you call first.
I sell
- Your marketindustry-specific analysis
- In-market scan400M+ records scannedSam reads many small signs across your market, always on.
- The decision-makerwith a warm way in
- Reports to youwho to call, and why
- Hand off to your CRM or
Sam learns what converts
It studies
- Your value proposition
- Their industry’s pain points
- Why now
- Your network and inner circle
It positions you
The right message for each buyer
A campaign paced to your sales cycleemail, LinkedIn, and calls, with your approval
It brings them to you
- Inbound calls
- Inbound emails
- Warm intros
- Meetings booked
Your call list, ranked by engagement score
About 71% of your prospecting, handled
Building sales AI since 2016
Trusted by
Featured in
ForbesInc.HuffPostAINews
What Sam hands you
377 million B2B records, scanned in real time.
No team could keep up with that. Sam does, and hands you the few most likely in-market for your services, and why.
Illustrative examples. The companies and details are made up. Every score blends many signs, and no two look the same.
Cold email replies fell about 60% in six years.
From 8.5% in 2019 to 3.43% in 2025. AI made sending nearly free, everyone sent more, and buyers stopped answering. What still gets answered is timing.
Sources: Backlinko, 12 million outreach emails (2019) and Instantly, Cold Email Benchmark Report (2025 data).
Reply rates by approachPublished industry research
Best generic cold email
3 to 5%
Timed to one reason to reach out
15 to 25%
Timed to several reasons, weighed together
25 to 40%
| Best generic cold email | 3 to 5% |
|---|---|
| Timed to one reason to reach out | 15 to 25% |
| Timed to several reasons, weighed together | 25 to 40% |
Even the best generic cold email gets a 3 to 5% reply rate. Reach out when there is a real reason, and reply rates run several times higher. When several reasons line up, weighed together, they climb higher still. That is what in-market means: timing you can act on.
Show me my in-market countSee the full researchPublished industry research, not Sam results. Ranges are vendor-reported and directional.
Stop spraying the whole city. Reach who is in-market.
One cold email, sprayed at the whole city. People run.
An email, a warm introduction, a LinkedIn message, or a call. Only to people who fit your ideal client persona (ICP) at in-market companies.
in-marketadjective
Said of a company that is most likely in the market for your services, because of what is actually happening there: the moves it is making, and what its key decision-makers are doing and saying. A myriad of data points, weighed together by algorithms tuned to your industry. So the timing to reach out is real.
Not the same as intent data
Who browsed?
Intent data infers interest from online behavior: page visits, content downloads, search topics. It shows that someone was curious, often one anonymous visitor, and it reads the same way in every industry.
In-market
What is actually happening?
In-market looks at the company itself: the moves it is making, and what its key decision-makers are doing and saying. It is weighed for your industry, because what signals an office move is not what signals a hiring push.
Why “most likely”? No one can read a buyer’s mind. What Sam can do is show you why, so you can judge every call for yourself.
Your whole marketwatched around the clock
Read as one picturemany small signs, weighed together
Prioritized by action9Reach out now500Run awareness campaign1,800Fits your ICP, keep warmExample numbers
Sample result
What Sam hands you
Pick your industry. These are illustrative examples: the companies and details are made up. Yours are set in your own market and submarket, wherever you work.
An example for a commercial real estate broker.
Listed on the Inc. 500 fastest-growing women-led companies
We’re going to need more space.
And the data backs it up
Headcount
+30%112 to 146 people
12 months agoNow
Open roles in New York
1411 of them in the office
6 months agoNow
Office days a week
2 → 4Everyone back more often
Last yearMTWTF
NowMTWTF
Offices and locations
3 offices · 2 statesUp from one office a year ago
- 1
Midtown ManhattanHeadquarters · about 120 people
- 2
Lower ManhattanFrom the acquisition · about 15 people
- 3
Jersey City, NJOpened 7 months ago · about 11 people
The last 12 months
- Grew through an acquisition
- Expanded into a second state
- New leadership in operations
- Fresh capital to grow
- Signs the team is planning for more room
- The CEO: “We’re going to need more space.”
In-market for
Office space, one of your topics
Decision-makers
CFOCOOHead of workplace
A warm way in
YouA shared connectionThe COO
Your move
Reach out now about their space plans, through the introduction.
Run awarenessWatching for office space
3 signs so far
Some of the picture is there. Not enough to call yet.
Your move
Sam adds them to your awareness campaign, so you are the one they know when the time comes.
ICP fitFits your ideal client persona
Fits on
- Industry
- Size
- Location
Nothing says they are in the market yet.
Your move
Keep warm. Sam moves them up the moment they are in-market.
An example for a business broker or M&A advisor.
On a regional list of best-run family businesses
We’re building a team that can run this without me.
And the data backs it up
Headcount
+22%58 to 71 people
12 months agoNow
Leaders on the team
3Up from 1, a year ago
10 months agoNow
Buyers active in the sector
3 of 4Kinds of buyers circling
- Private equity
- Strategic acquirers
- Search funds
- Family offices
A business ready for its next owner
Deeper bench · a second branchLast year compared with now
Leadership teama GM and a controller joined
Last year1
Now3
Locationsa second branch
Last year1
Now2
Employeesteam up about 22%
Last year58
Now71
The last 12 months
- New leadership in place
- Expanded to a second branch
- Finance team strengthened
- The founder stepping back from day to day
- Buyer interest picking up in the sector
- The founder: “We’re building a team that can run this without me.”
In-market for
Sell-side M&A, one of your topics
Decision-makers
Founder and CEOGeneral managerController
A warm way in
YouTheir CPAThe founder
Your move
Reach out now about their options, through the introduction.
Run awarenessWatching for a business sale
3 signs so far
Some of the picture is there. Not enough to call yet.
Your move
Sam adds them to your awareness campaign, so you are the one they know when the time comes.
ICP fitFits your ideal client persona
Fits on
- Industry
- Size
- Location
Nothing says they are in the market yet.
Your move
Keep warm. Sam moves them up the moment they are in-market.
An example for a staffing and recruiting firm.
Named one of New Jersey’s top workplaces
We need to staff a full second shift by spring.
And the data backs it up
Open roles
38Up from 6, six months ago
6 months agoNow
Headcount
+18%392 to 462 people
12 months agoNow
Shifts a day
1 → 2A second shift starts in spring
Last year1st2nd3rd
Now1st2nd3rd
Hiring that outpaces HR
38 openings · 2 recruitersAbout 19 openings for each in-house recruiter
Open roleIn-house recruiter
- 1
Line workers22 open roles · day and second shift
- 2
Warehouse and forklift11 open roles
- 3
Maintenance5 open roles
The last 12 months
- Landed a major national customer
- New plant leadership
- Hiring picking up
- Planning a second shift
- Hiring outpacing its HR team
- The VP of operations: “We need to staff a full second shift by spring.”
In-market for
Light industrial staffing, one of your topics
Decision-makers
VP of operationsHead of HRPlant manager
A warm way in
YouA former colleagueThe head of HR
Your move
Reach out now about the second shift, through the introduction.
Run awarenessWatching for warehouse staffing
3 signs so far
Some of the picture is there. Not enough to call yet.
Your move
Sam adds them to your awareness campaign, so you are the one they know when the time comes.
ICP fitFits your ideal client persona
Fits on
- Industry
- Size
- Location
Nothing says they are in the market yet.
Your move
Keep warm. Sam moves them up the moment they are in-market.
An example for an employee benefits broker.
Named one of the region’s best places to work
We’re taking a fresh look at everything we offer our people.
And the data backs it up
Headcount
+33%42 to 56 people
12 months agoNow
Open roles
12Up from 3, six months ago
6 months agoNow
Plans likely to be reviewed
3 of 4What a benefits broker should look at
- Medical
- Dental and vision
- Retirement
- Voluntary
More people to cover
Past 50 people · two officesLast year compared with now
Employeesnow past 50
Last year42
Now56
Officesa second office
Last year1
Now2
HR teama new head of HR
Last year0
Now1
The last 12 months
- Landed a major new client
- Opened a second office
- New HR leadership
- Hiring picking up across teams
- The team passed 50 people
- The head of HR: “We’re taking a fresh look at everything we offer our people.”
In-market for
Employee benefits, one of your topics
Decision-makers
CEOHead of HRCFO
A warm way in
YouA client of yoursThe head of HR
Your move
Reach out now about their benefits plan, through the introduction.
Run awarenessWatching for a benefits plan
3 signs so far
Some of the picture is there. Not enough to call yet.
Your move
Sam adds them to your awareness campaign, so you are the one they know when the time comes.
ICP fitFits your ideal client persona
Fits on
- Industry
- Size
- Location
Nothing says they are in the market yet.
Your move
Keep warm. Sam moves them up the moment they are in-market.
See who is most likely in-market in your market, and why.
Free for 7 days · No card requiredFour markets we know deeply.
Whatever your specialty, Sam points you to who is most likely in-market for it.
Commercial real estate
Whoever you represent, Sam points you to who is most likely in-market in your submarket.
- Tenant representationCompanies most likely to need new or more space.
- Landlord and agency leasingTenants most likely to be looking, matched to your listings.
- Investment sales and capital marketsOwners most likely to sell, buy, or refinance.
Business brokerage and M&A
Reach owners most likely ready for a deal, before they call someone else.
- Main Street business brokersOwners most likely to sell in the next year.
- Lower middle market M&A advisorsCompanies most likely to explore a sale or a recap.
- Buy-side search and PEAdd-on targets most likely open to a conversation.
Staffing and recruiting
Call while the need is fresh, before it goes to every agency.
- Light industrial and commercialEmployers most likely to need people on the floor, fast.
- Professional and IT staffingTeams most likely to need skilled or technical hires.
- Executive searchCompanies most likely to be looking for a new leader.
Employee benefits
Reach employers before they rethink their benefits plan.
- Small groupGrowing employers most likely to add or upgrade a plan.
- Mid-marketEmployers most likely to rethink their benefits.
- Health cost containmentEmployers most likely to look hard at health costs.
Keep your tools. Or run your whole Playbook on Sam.
Either way, Sam finds your in-market decision-makers first.
Hand off to your CRM
Sam finds your in-market decision-makers. You act in the tools you already use.
- Contact dataZoomInfo · Apollo · Lusha
- Email sequencesOutreach · Salesloft · Instantly
- Dialer & call notesAircall · Gong · Fireflies
- CRM & pipelineHubSpot · Pipedrive · Zoho
- AI SDRNew AI agent startups
Sam addsYour in-market decision-makers, and who to call
Or run your GTM/Sales Playbook on Sam
Agent Sam finds your in-market decision-makers, drafts the outreach, follows up, and keeps your pipeline. You approve every send.
Finds your in-market decision-makers
- In-market scan
- 377M+ contacts
- Deep research
- Enrichment and lookups
- Warm intros
- Call-ready list
Runs your GTM/Sales Playbook
- Your Playbook
- Email + LinkedIn outreach
- Follow-up automation
- Dialer + call intelligence
- CRM and pipeline
- Inbox-placed deliverability
71%of prospecting handledAgent Sam finds, drafts, follows up, and flags who’s ready. You approve every send.
4×faster to a warm conversationCold list to real reply with no copy-pasting between tools.
1login instead of fiveEverything connected. Keep your CRM if you love it. We import from Salesforce, HubSpot, Pipedrive, Dynamics, and Zoho.
Start my free trialSee the size of your in-market opportunity right now · No card requiredOr calculate your ROI
Questions we hear.
- “Is in-market the same as intent data?”
- No. Intent data infers interest from online behavior, like page visits, downloads, and searches. It shows that someone was curious, not that a company is getting ready to buy. In-market looks at what is actually happening: the moves a company is making, and what its key decision-makers are doing and saying. Sam weighs a myriad of these data points with algorithms tuned to your industry, then shows you why each company is most likely in-market, so you can judge for yourself.
- “Isn’t this what my contact database already does?”
- No. A contact database tells you who exists and how to reach them. Sam tells you which companies are most likely in-market for your services right now, and why, with a warm way in. Keep your database if you like it. Sam tells you who to call from it.
- “Isn’t this just job postings?”
- No. A posting is one sign, and every agency sees it the day it goes up. Sam weighs many signs at the company and from its leaders, so you see the need building, and why, with a warm way in.
- “Do my competitors see the same companies?”
- On an annual plan, your in-market companies are not shared with your competitors. On a monthly plan, they can be shared with others in your market.
- “What will I see in the free trial?”
- How many companies are in-market for what you sell right now, and in which industries. Pick a package and Sam shows you who they are and the decision-makers to reach.
- “Can’t I already do this with the AI tools I have?”
- You can ask a chatbot about one company at a time. Finding who is in-market means watching your whole market around the clock, matching each change to the right decision-makers, and following up across channels. That is a full-time job. Sam does it for you, and you approve what goes out.
- “We already have a system.”
- Keep it. This feeds it. Your system stores contacts. Sam tells you which ones to call this week.
- “We tried an AI SDR. It did not work.”
- Those send more. This sends less: only when something has changed for the prospect, and only with your approval.
- “Can I use Sam for everything, sales and marketing?”
- Yes. Some clients plug Sam into the tools they already use. Others run their whole GTM/Sales Playbook on Sam, from in-market data to outreach, awareness campaigns, and pipeline, and save thousands a year on separate tools.
Put Sam to work in your market.
Free for 7 days.
See the size of your in-market opportunity right now: how many companies, and in which industries.
No card required for the free trial.